Jennifer Romano Bergstrom has over a decade of experience planning, conducting and managing user-centered research projects.
The future of the eye-tracking technology. Integrating eye tracking into user-centered design methodology. The Future of Eye Tracking and User Experience Conducting ux research with older adults. Website navigation and search behavior of older adults. Section 4: Eye Tracking with Unique Populations Common eye-tracking research questions and analysis techniques in video games. Relevant game design elements for ux eye tracking and challenges. The technology behind eye tracking mobile device usage. What can eye tracking tell us about mobile design?. Ten things every community manager should know. Design of eye-tracking studies for e-commerce. Conceptual models for designing, analyzing, and interpreting eye tracking. Hunting and gathering: information foraging and information scent. Evaluating the visual hierarchy of navigational elements. Why users should not spend much time looking at navigation. Eye tracking to evaluate navigation in context. Information Architecture and Web Navigation When Eye Tracking of Forms and Surveys Works (and When It Does Not). Some examples of what we can learn from eye tracking forms and surveys. Section 3: Eye Tracking for Specific Applications Physiological response measurement in ux. Practicality of incorporating biometrics. Dimensions of physiological response measures. Considerations and drawbacks with eye tracking in usability studies. Communicating usability results more effectively with clients. Eye-tracking data provides a comprehensive picture of users’ experience and can help inform the design. Incorporating eye tracking in usability testing. Section 2: Evaluating the User Experience The road ahead for designing visual search experiences. What is banner blindness, and why is it important?. Can images of faces impact our search behavior more than other types of images?. Are there different types of visual search?. How do we visually search for information on web pages?. Eye tracking can empower your design team. What eye trackers can and cannot tell us. Section 1: Overview of Eye Tracking and Visual Search
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